Week #7-Reading Response #2-NIMH

Question #1:
The ad is trying to reach out to the Latino community-especially the men. It is trying to break through the cultural barrier- the barrier of silence that the Latino community has. That “No one in the Latino community suffers from depression.” They suffer in silence and this ad is trying to reach them and say that it is ok to admit that you suffer from depression. The statement by the man in the picture is saying that a man should suffer in silence, that a man should work hard and to give into their depression or admit that they are depressed is “like letting life defeat you.” They need to be a man. In other words in the Latino community a man should just bear down and accept what life has thrown him and should not admit that he needs help. But the ad is counteracting that thought process.

By using the terms “Real Men. Real Depression” in English they want that part to stand out; to ad impact to what they are saying. A real man would ask for help. A real man would admit he has a problem, would admit he is depressed. They are saying that it is ok to feel this way. Real men do, so why can’t you? Why can’t you ask for help? The man in the photo is real, is of Latino heritage and is depressed. But he asked for help and so can others. They ad is trying to break the stigmatism with depression, the cultural manhood of the Latino community, and the silent sufferers who could use help. “You have to be brave to ask for help. Rodolfo did.”